What is IFOS?We often talk about how we’re IFOS certified and how you should look out for the IFOS logo on Omega 3 supplements, but what is IFOS? Here we are, fish oil nerds, expecting everyone to know what we’re going on about. Well, let’s explain…
IFOS stands for ‘International Fish Oil Standards’. The IFOS Program is the only third party testing and certification program for fish oils. They set the world’s highest standards for purity, potency and freshness. Which means that when we say our fish oil is pure, you don’t need to take our word for it - we get the organisation who set the bar to prove it.
We were the first British brand to be certified by IFOS and like to think that we set the benchmark for high quality fish oils in the UK.
Why is IFOS important when buying fish oil?How would you feel if the sunscreen you were using said SPF 50 on the bottle, but, in fact it was only factor 10, and wasn’t giving you the protection you thought you were buying? We bet you’d probably be annoyed about being mis-sold on the quality, but also pretty worried about what that means for your health. Being truthful about the quality of fish oils is just as important, especially as it’s a product you consume. When a fish oil is IFOS certified, it shows you that the product has met their high standards. This means you, the customer, can be certain of the safety and quality of the fish oils you and your family are taking.
You can see just how pure an IFOS certified product is by looking on the IFOS website. They publish consumer reports for each and every batch of fish oil a brand submits to them, so you can check for yourself. Just look up the batch code on your product which will match the consumer report online. And if the company selling the fish oil is transparent and proud of their product (like we are) they will conduct their own testing and publish the full results on their own website too. We’re the only company that does this, as far as we know. You can download ours here.
What should you look for when buying fish oil?
So now you know what IFOS is and why it’s important, but what should you be looking for? It’s simple, look for the IFOS logo on your fish oil supplement. That way you know if the product you’re buying has met their high standards.
Also, if you have time, do your research. We don’t just stand here shouting about how great our products are, we back it up with the proof from both IFOS and our own testing. It’s something we’re very proud of and we believe that transparency is very important. No smoke and mirrors here; just pure, quality fish oil.
Every batch of Bare Biology fish oil is certified and awarded a 5-star purity and quality rating from International Fish Oil Standards. Our essential Omega 3 keeps you and your family healthy. Do something positive for your health today and purchase yours here - Quick shop